Product

Bravo CRM Imobiliário

The CRM for real estate agencies that work over WhatsApp. A lead arrives as a message or as a comment on a listing post, is routed to one of the agency's sales agents, and the conversation stays on that customer's record — from first contact to the signed contract.

Software by Bravo Tecnologia · monthly subscription Versão em português
01

What the software does

In a real estate agency, the lead lands on whichever agent happens to be nearby and the history dies on that agent's phone. Bravo CRM Imobiliário exists so that the conversation, the property viewing, the offer and the commission all live in one place — and are still there when the agent goes on holiday, or leaves the company.

01 Live

Conversations and pipeline

Every lead becomes a record with an owner, a stage and a history. No parallel spreadsheet.

  • Automatic routing among the agents of that branch
  • A lead left untouched goes back to the queue instead of going cold
  • Viewing schedule with reminders and a printable visit form
  • Follow-ups agreed with the customer, with an alert at the right time
02 Live

Listings and public site

The whole portfolio in a single registry, feeding the agency's public website.

  • Photos, featured listings, opportunities and off-plan properties
  • Public site with search and indexable listing pages
  • Listing agreements with an end date: expired, the property leaves the site
03 Live

Offers, deals and commission

From the offer to the signed contract, with the software working out who earns what.

  • Commission for agent, manager and lister — including external listers
  • Back-office workflow with checklist and deal documents
  • Financial control of what came in, what was advanced and what is still owed
04 Live

More than one branch

For agency networks: each branch sees its own portfolio, head office sees the whole.

  • Roles for agent, manager, back office, finance and directors
  • Branch-level access, defined by role
  • Dashboard with pipeline, lead sources and results for the period
Who it is for
A real estate agency with a team of sales agents, working mostly over WhatsApp, where more than one person competes for the same lead.
Who it is not for
The solo agent working alone. The software is built around routing, hierarchy and split commission — without a team it costs more than it returns.
How it runs
In the cloud, through the browser. Nothing to install at the agency, and no app to maintain on the agents' phones.
02

Integrated with the WhatsApp Business Platform

The agency connects its own WhatsApp Business account to the software. The number is theirs, the account is theirs, and the authorisation is given by them — Bravo Tecnologia only operates the integration so that the messages show up inside that agency's CRM.

What the software receives

  • The messages people send to the agency's number
  • The phone number and WhatsApp profile name of the sender
  • Audio, images and documents attached to the conversation
  • Date, time and delivery or read status

What it is used for

  • Opening the enquiry and routing it to the responsible agent
  • Keeping the history on that customer's record
  • Letting the agent reply from inside the CRM
  • Showing the agency how many leads arrived and which ones became sales

What we do not do with that data

Worth stating in the negative, because this is the part usually left out:

We do not sell it
No conversation data is sold, licensed or traded with third parties.
No advertising
No targeting, no data enrichment and no ad audience is built out of it.
Clients are never mixed
Each agency has its own account. One agency's data never shows up for another, and there is no shared pool between them.
Not for our own purposes
The data exists to deliver the service back to the agency it belongs to. There is no other purpose.

Messages are read automatically by artificial intelligence agents — including audio transcription — to summarise the conversation and record what was agreed. This is described in full, with named sub-processors, in the privacy policy.

How we handle conversations →
03

A comment on a post is a lead too

Someone who asks the price in the comments of a listing post rarely sends a message afterwards. With the agency's Facebook Page connected, that comment becomes an enquiry in the CRM with an agent already assigned.

How it works

  • The agency authorises the connection of its own Page
  • The comment opens an enquiry and enters the routing queue
  • The person gets a way to continue the conversation on WhatsApp

What gets recorded

  • Which post, and which property, the interest came from
  • The profile name of whoever commented
  • The lead source, so the dashboard can compare channels

Scope today

Facebook Pages. Instagram follows once the corresponding integration is published — while it is not, it is not sold as if it were.

04

The data belongs to the agency

Whoever subscribes to the software owns the customer base and the conversations. Bravo Tecnologia handles that data as a processor, under the instructions of the subscriber, within the limits of the service agreement.

Separate accounts
Each agency has its own. There is no common database, and one account never reaches another's data.
Export
The database is exported in an open format whenever the agency asks. Exporting is not a premium feature and not a retention tactic.
Retention
Retention periods, per data type, are in the privacy policy.
Deletion
Anyone whose data is in the system can request its removal — the route is in data deletion.
Termination
When the contract ends, the agency takes its database. What remains with us is deleted within the policy's periods.
Pricing model

How it is sold

A monthly subscription, with no lock-in buried in the contract. The figure comes out of a proposal, once we know how many people will use it and how many leads the agency gets per month.

Subscription
A monthly fee per system user, with a lead volume included. Extra agents and extra leads have a price set in the contract, not a surprise on the invoice.
Onboarding
Import of the existing property portfolio and customer base, branch setup and team training.
WhatsApp messaging
The account belongs to the agency and Meta's messaging charges are paid directly by the agency, on the card registered in its own account. That cost never passes through Bravo — we take no margin on the messages you send.
Support
A direct line to the people who maintain the software, within the hours and response times agreed in the contract.
Custom work
Need something the product does not do? We scope it as a project — and we say so when it is not worth it.
Next step

See it running on your operation

A half-hour demonstration, with the screens your team would actually use. If the software does not fit your case, we say so in that same conversation.

Request a demo